The Chair of e-Finance (Faculty of Economics and Business Administration of the Goethe Universität Frankfurt am Main) starts a research collaboration with BrandON Media in order to investigate the potential of social media data in the financial services industry (e.g. for reputational risk management). Today, it is very important for financial institutions to be aware of current discussions in social media in order to sense potential issues and to respond and manage them accordingly. However, it is still unclear how banks should shape their social media communications and how customer reactions in social media should be taken into account by financial institutions as well as their competitors.
In cooperation with BrandON Media, a leading provider of social media management solutions, the Chair of e-Finance will investigate these different topics. The joint research project will have implications for research as well as the financial services industry.
About BrandON Media AG:
BrandON Media AG is a provider of Social Media monitoring, data mining and analytics solutions for mid- to big-sized companies. They offer a broad product suite for generic applications as well as a range of very specific industry use cases (e.g. Automotive After Sales, Investor Relations). BrandON Media AG is currently present on the German and Polish markets.
About Chair of e-Finance:
The Chair of Business Administration, especially e-Finance at the Faculty of Economics and Business Administration deals with fundamental and current questions regarding electronic financial services and electronic securities trading in particular. Our activities in research and teaching include all facets of e-Finance, which range from customer interfaces in electronic banking and brokerage over market intermediaries to business models, infrastructure and technical concepts for electronic markets.